Section D: Techniques of Exploitation
0. No Technique
1. Appeal to Pity: "Help me or something bad will happen to me."Example: Student to teacher: “Please don’t give me an F! If I bring that home I’ll be grounded for a month and might even lose my job. Please give me another chance!”
2. Appeal to Flattery: Unsolicited compliments to get someone to do somethingExample: Form letter received through the mail: “Because you are one of our most valued customers, we are sending you a 10 days’ trial of a new product we are introducing to the American market. If not satisfied, return after the trial period. If satisfied, kindly send payment.”
3. Appeal to Ridicule: Making fun of or joking about a person or thingExample: My worthy opponent says that he has gained valuable experience from his past campaigns. That’s true. He has gained a lot of experience – a lot of experience in losing.
4. Appeal to Prestige: Offering the listener a chance to be important or famousExample: Be the first kid on your block to play the new fun game Spaz!
5. Appeal to Prejudice: Trying to persuade someone to do something because of their background or beliefsExample: During a political campaign, a salesman made a point of wearing a Republican badge when calling on his Republican clients and a Democratic badge when calling on Democratic clients.
6. Bargain Appeal: Offering a chance at a good deal or to save moneyExample: There’s no need to shop around wasting gas, time, and money. Come to us for all your needs at the very lowest prices in town! The lowest prices anywhere.
7. Folksy Appeal: Trying to make the listener feel like you are just a "regular person"Example: Channel 8, your neighborhood station.
8. Join the Bandwagon: Do what everyone else is doing, because you don't want to be left outExample: Everywhere I look I see maxi-coats this winter. Dad, I’ve just GOT to have one.
9. Appeal to Practical Consequences: Trying to convince someone to do something to avoid unwanted consequencesExample: Mother to Son: “John, if you don’t dry the dishes and put them away correctly, you will not go to the concert.”
10. Passing from the Acceptable to the Dubious: Beginning with acceptable statements, then switching to an unrelated statement or argument to get someone to do somethingExample: Stay healthy. Take mild exercise every day. Walk whenever possible. Eat balanced meals. Get restful sleep on ’Nities Sleep-well Mattress.